About the Company
With currently 3,800 stores in 21 countries, Foot Locker had humble beginnings in 1974 in California. Its marketing positioning of a retailer of branded athletic footwear, accessories and apparel for the youth market has made the company reach greater heights since its popularity has hit the highest mark since then.
As of 2006, the company has registered 3,921 stores worldwide built in many mall-based structures. Countries where Foot Locker have been very popular are the United States, Canada, Europe, Asia and in some parts of Australia and New Zealand.
It retails its athletic footwear and apparel through its operating stores globally and through direct selling through online marketing and catalogs carrying the brand names like Foot Locker, Lady Foot Locker, Kids Foot Locker, Footaction, and Champs Sports.
Targeting Foot Locker’s main customers with ages from 12 to 20 years old, the company is successful in providing function and fashion to its clients. Almost all sports wear integrating the latest trends and styles from running, playing basketball, badminton, tennis, walking and cross-training are available in the United States, the Virgin Islands and Guam.
Currently, the company soars higher than contemporary retail standards. It has made the "sport" of sneaker shopping into an exciting, theatrical and entertainment experience. Today, the company plans to expand its stores worldwide and maintain its multibillion- dollar industry ranking.
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